Build for delight, not just function

The best word for a great product is that it's lovable. A lot of jargon that I like to use to emphasize what we should be striving for is building a minimum lovable product and then building a lovable product and then building an absolutely lovable product.

Functionality is important. And actually beauty enhances functionality because it does make things easier to use, more approachable, more compelling to use.

The most powerful unquantifiable things in the word of business are fun and delight. If people have fun when they're doing something that is just upstream from so... Sorry, downstream from so many other things.

We should make business software like we make games, because when we make products like we make games, people find them fun. They tell their friends, they fall in love with them.

It's not enough to have the MVP. You got to have something that's a little bit awesome at least.