I feel like what we have right now is just a giant piece of shit. It's just terrible and we should be humiliated that we offer this to the public. To me that was like, you should be embarrassed. If you can't see almost limitless opportunities to improve, then you shouldn't be designing the product.
Great products require perpetual dissatisfaction
Craft → Product Sense
Good enough, isn't good enough. Is it great enough? Because that's the bar, particularly for some of our ten-pole products.
You need to be the physical manifestation of two pieces of things. One is just relentlessness, just complete effort that is always exerted in a direction of positive productivity. And then the second is make things better. You have to always make things better. You're never content.
The gravitational pull is to mediocrity. It is very easy to fall into a path of a baseline, where what is required to go to that next level where something feels truly great is certainly a lot of effort, and it's a concerted effort.
Airbnb does not ship product if it is not good. And even if they're trying new things, they are obsessed with the end consumer experience.