If a customer has the ability to do something other than what you do to solve their problem, they won't be crazy enough to do business with a startup.
Mike Maples Jr.Pattern Breakers: How to find a breakthrough startup idea
Target desperate customers with no alternatives
Discovery → Customer Interviews
If you walked into a restaurant, they would tell you a bunch of things. They would say, 'Oh, labor schedule is an issue.' They would say, 'My rent is an issue.' But that doesn't actually get into their head on what's truly important day-to-day. The biggest thing people miss when they're building new products is the urgency of the buyer part of it.
Jason DroegeScale AI CEO on Meta's $14B deal, scaling Uber Eats to $80B, & what frontier labs are building next
What I mean by best customers is those that get a ton of value from your product as it exists today, pay obviously. They're happy. They're low maintenance. And very importantly, they signed up for your product recently enough that they remember what life was like before.
Georgiana LaudiCustomer-led growth | Georgiana Laudi (Forget The Funnel)
You need to be able to create needs rather than just discover them.
Madhavan RamanujamPricing your AI product: Lessons from 400+ companies and 50 unicorns