Lenny Distilled

Live as your customer, not as yourself

Discovery → Design Thinking

Rule one is you do not work at Stripe and rule two is we're not here to solve any problems. This is just about practicing empathy for the customer.

Jeff WeinsteinBuilding product at Stripe: craft, metrics, and customer obsession
Supporting

More than 25 of these Study Groups at Stripe thus far in just this year, more than 250 people have participated in the Study Group. And it is deeply eyeopening for those involved.

Jeff WeinsteinBuilding product at Stripe: craft, metrics, and customer obsession
Supporting

You need some counterbalance to get there. And I think it has to be an unnatural counterbalance.

Jeff WeinsteinBuilding product at Stripe: craft, metrics, and customer obsession
Supporting

Why didn't I just assign it to the people who are going to use it in the first place? I now scratch my head. I'm several years into a decade-plus building things and I was like, 'I doing this by myself. Why didn't I just assign it to the people who are going to use it in the first place?'

Jeff WeinsteinBuilding product at Stripe: craft, metrics, and customer obsession