User Psychology

Your users are lazy, vain, and selfish—design accordingly

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Watch what users do, not what they say

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Users hire your product to do a job—understand the job

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You are nothing like your users

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Meet users where they already are

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Understanding beats assumptions every time

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Trust beats everything—especially from friends

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B2B buyers are terrified of making mistakes

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Comprehension beats friction reduction

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Small details signal you understand your users

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Users want solutions, not building blocks

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Emotional needs trump logical features

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Developer audiences demand authenticity and reliability

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Human behavior is predictably irrational—use it

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Seven days is the magic retention threshold

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Build for your best users, not edge cases

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Users need different things at different lifecycle stages

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Customer expectations will force you to adapt

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User testing reveals patterns with shocking consistency

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Context makes the irrational rational

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