Developer audiences demand authenticity and reliability

You couldn't really play act at understanding the product, especially when developers are trained to spot bugs, right? So not only do they spot those bugs in code, they spot those bugs in marketing.

Developers almost never look at your marketing website at all. They go straight to your signup flow.

If your service goes down, that's their responsibility. If the pager wakes up someone because the service they bought from you goes down, that's on them.

A lot of people assume that engineers just write code and don't underestimate the ability for your engineers to want to understand the business problem, want to understand the customer problem.