Trust beats everything—especially from friends

What people trust is their friends. And this really was way stronger a trust signal than anything I could put on a landing page.

If someone is subscribed to you, they're granting you write access to their brain is maybe the way I view it in a nerdy sense. What that means is not just like, 'I'll let you write your one long form thing once a week,' but, 'hey, you've got this other person that you think might have something interesting to say? Cool, let me know. I'm here for it.'

We actually look for agreement from people who have disagreed in the past. And what we see is when people actually have that sort of surprising agreement, that's what makes the notes so neutral and accurate and well-written, really, overall.

We found a few things. One, people were hesitant to write a note on a controversial topic because they didn't want to get attacked or harassed online... Two, and this is super interesting, people are actually more willing to cross partisan boundaries when they are anonymous or pseudonymous than when they are under their real name.

Society often feels really polarized, you hear people talk about it all the time, no one can ever agree on anything, but actually Community Note shows you people really can agree on quite a lot. Even on super controversial topics related to politics and everything, there's a lot of agreement, that's why notes work.