AI changes work patterns, not just outputs

Most of the tools that we adopt in the workplace are collaborative where it helps your team be better, helps you collaborate better, and AI is the opposite. It makes you individually better.

Now, we can also make a 45-minute work block useful because getting into the flow is actually kind of handed off, at least, in part to the machine or the machine can help us get back into the flow by reminding us of context and generating diagrams of the system.

That's more than a joke. You're competing with young companies that are in part AI. The younger companies are vibe coding and using AI for their creative work and for their job descriptions.

Most folks on the team are definitely working with up to five Devins at once, and so Devin merges like several hundred pull requests into production in the Devin code bases every month. Our whole team is only like 15 engineers a year.

We have more people now than we've ever had, but the nature of the work that they do is more strategic. It's more about modeling, validation, asking the right questions, being focused around creative levers. And less so the trench work of implementation and bid modifiers at the keyword level on Google search.

You also have to have a sense of iteration, I guess. Think of it this way, if you were working with a design firm or an agency that you've hired, you will go back and forth and say, 'Try something else.' It's amazing how many times I've gotten unstuck in v0 by just saying, 'Just try something else.'