Create friction for bad habits, not good ones

Willpower is never going to win, and there's great research on this, but for now just trust me, you're not going to white-knuckle your way through not looking at Twitter when you're trying to work.

I stay logged out of those sites on my computer, except for when I want to use them for some specific purpose.

How do I make it easier for them to do that than to not do that?

The first step for you to do is submit a form and kind of basically explain yourself to this company, I'm from who and who company and I want to use the tool, can you come back to me and allow me to see a demo of your product? That means the entry point to PLG is cut off. Instead, the first step is you need to either have a free product, free trial, some sort of a low barrier entry for anyone who stumble upon this product to give it a try.

You should organize it so that your PMs, your designers, your engineering managers and your PMMs are constantly talking to customers by default. Customer conversations show up on their calendar every week automagically, without them getting involved.