People could be more full stack. Imagine a designer that can ship a fully baked product, a product manager that can prototype and ship to production. We shouldn't put limits on ourselves and what we can build, and what we can ship, and what we can dream about making possible on these web surfaces.
AI blurs the lines between roles
Execution → Working with Design
PMs are no longer saying to the designer, 'Hey, can you draw this thing out for me?' That frees up designer time to go explore more deeply the stuff they need to go into and it allows anyone to add to that first conversation of, where should we go?
Why shouldn't we be vibe coding demos right, left and center? Instead of showing stuff in Figma, we should be showing prototypes that people are vibe coding over the course of 30 minutes.
We can have ChatGPT come up with all kinds of variants of copy that we would not have necessarily thought of. On our creative group, we can come up with mockups in literally 1% of the time that it took. You still have to understand what questions to ask of the AI and be capable of iterating.