Lenny DistilledExecution → Working with Design
We realized that highly produced ads from brand teams would always underperform next to user generated assets. The unpolished iPhone, mobile phone creative, suddenly we realized massively outperformed these other channels because there was an authenticity to it.
Creative is still one of these things that for now is not auto-generated in the world of AI and all the changes that we're seeing. One of the major pitfalls that we see is that certain brands just dump one homogenous message into all of their targeting. You see the same ad over and over again. It creates banner blindness and it's a total lack of efficiency.
People believed they saved money, but they didn't believe the number. Closing this delta between what you've done, and what's perceived to be done is what I call product marketing within the product.