Working with Engineering

Engineers build better when they're in the room

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Teach AI like junior engineers, not magic tools

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Cross-functional proximity beats process

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Detail drives execution, not autonomy

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B2B buyers need education, not pressure

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Hire for what they've done, not where they've been

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Product and sales tension signals healthy growth

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Understaffing forces focus, overstaffing breeds politics

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Platform teams need different validation cycles

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Clear why beats detailed how

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Code generation changes everything about velocity

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Visual prototypes dissolve communication barriers

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Hell yes or rework the request

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True expertise comes from going all the way

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Build redundancy before you need flexibility

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Great developers self-organize around technical debt

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Technology multiplies sales effectiveness

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Network breadth determines execution capacity

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