Lenny Distilled

Cross-functional proximity beats process

Execution → Working with Engineering

Building together is important. So having engineers, and product managers, and designers be together, have shared goals, and align on that and be able to just look over each other's shoulder and talk about things, is important.

Katie DillBuilding beautiful products with Stripe's Head of Design
Supporting

I have never seen a company, the engineering team and the product team and the sales team are so close. That's definitely one of aha moments I had because if you're thinking about if your engineer does not really know what the market wants and if your PM doesn't really know what is actually the client's feedback, they won't be able to get a right product in the market.

Ray CaoProduct management theater | Marty Cagan (Silicon Valley Product Group)
Supporting

When creating the growth group, we resolved this by ensuring that each of the growth teams were truly cross-functional in nature with everyone in each team aligned around common objectives and KPIs. Every team has engineers, an engineering manager, a product manager, a designer, a growth marketer, decision science support.

Ben WilliamsHow Snyk built a product-led growth juggernaut
Supporting

Canvas is one of the... I would say the first project at OpenAI, where researchers and applying engineers started working together from the very beginning of the product development cycle.

Karina NguyenOpenAI researcher on why soft skills are the future of work | Karina Nguyen
Supporting

I have seen product managers at other companies who are very independent of teams and that seems very weird to me. For us, product managers are really connected.

Cameron AdamsInside Canva: Coaches not managers, giving away your Legos, and embracing AI
Nuanced

Do you know your engineering manager's birthday? It's the day they showed up in the world. It's the most important day for them.

Ebi AtawodiCrafting a compelling product vision | Ebi Atawodi (YouTube, Netflix, Uber)