Acquisition

Build for word-of-mouth, not incremental improvement

8 quotes6 guests

Love transforms users into champions

7 quotes6 guests

Viral mechanics must be built-in, not bolted-on

7 quotes6 guests

Own your distribution, don't rent it

6 quotes1 guests

Fix conversion before scaling acquisition

6 quotes5 guests

Technical audiences reject traditional marketing

5 quotes3 guests

Go where your customers already gather

5 quotes5 guests

Messages spread when they serve the messenger

5 quotes4 guests

Master basics before chasing emerging channels

5 quotes3 guests

Micro-influencers beat mega-celebrities

5 quotes3 guests

SEO content must end the search journey

5 quotes3 guests

Champions and buyers are different people

5 quotes4 guests

High-frequency use drives organic growth

4 quotes4 guests

Fear of failure blocks more deals than competition

4 quotes2 guests

Building in public accelerates trust and growth

4 quotes1 guests

Press coverage builds credibility, not customers

4 quotes4 guests

In-person beats digital for conversion

4 quotes4 guests

Paid acquisition: necessary evil or growth trap?

4 quotes4 guests

Start niche or go broad?

4 quotes4 guests

AI search rewards frequency over ranking

3 quotes2 guests

Growth means moving users to value, not just metrics

3 quotes3 guests