Growth as the job is to connect users to the value of your product. Growth sometimes gets this reputation that it's just pure metrics hacking.
Albert ChengFinding hidden growth opportunities in your product
Growth means moving users to value, not just metrics
Growth → Acquisition
For me, growth equals whatever it takes to move the needle. That could be zero to one building a new product. It could be M&A, it could be SEO, it could be social, it could be onboarding.
Luc LevesqueLeveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
It's once you unlock a fire strategy, that's when I think you think about hiring someone full time on growth to fully harness that new growth loop you've built.
Casey WintersWhy most product managers are unprepared for the demands of a real startup