One area that we've spent very little time in is activation, because usually I spend majority of my time in activation because there's so many awareness things that need to happen, and so many things that we need to smooth out experience for the users in order for them to get through that setup moment, to aha moment, to the habit loop, and here you're just interacting with agent.
AI products naturally solve activation through conversation
Growth → Activation & Onboarding
Elena VernaThe new AI growth playbook for 2026 | How Lovable hit $200M ARR in one year
We have 34 million users globally. There's people everywhere learning to code on Replit, building startups, building personal software, personal tools.
Amjad MasadBehind the product: Replit
I think the cool thing about GPTs is you can package down like, 'Here's this one very specific problem that AI can solve for you and do it really well,' and I can share that experience with you and now you can go and try that GPT, have it actually solve the problem and be like, 'Wow, it did this thing for me. I should probably spend the time to investigate these five other problems that I have to see if AI can also be a solution to those.'
Logan KilpatrickInside OpenAI