Tie unfamiliar concepts to familiar patterns

So I talked about using drivers to sell GoPay. Before that, one thing that we did was to actually take someone's virtual account number and put it onto a picture of a credit card. You know what a credit card is, that's familiar to you. A lot of people didn't know what a digital wallet was.

I think the cool thing about GPTs is you can package down like, 'Here's this one very specific problem that AI can solve for you and do it really well,' and I can share that experience with you and now you can go and try that GPT, have it actually solve the problem and be like, 'Wow, it did this thing for me. I should probably spend the time to investigate these five other problems that I have to see if AI can also be a solution to those.'

One thing I've noticed among founders and just people in general is they tend to write like a PR person and not like a human... how do your customers or your users describe your product to other people?

We actually looked at the food that their friends had purchased and used that as a data set of, 'Hey, here's food that Lenny purchased and liked. Maybe you would like it too.' And so that was one way to hack the trust factor.