Your product should sell itself before humans get involved

At the highest level, it's like taking a go-to-market approach where your product job is to grow revenue and you use humans as a backstop and not the other way around.

PLG at its core is just having your product sell the value prop of what your business does, and you can still deliver on that without being able to stand up a very robust and sophisticated experimentation practice.

Onboarding is a substitute for sales and all these account management teams for millions of customers. The task is how do you make it approximate a human and how friendly a human is and how approachable a human is?

The key is to figure out what it would be like for someone to experience value when there's no human sitting next to them, and that value doesn't have to be full functionality of the product.

You should probably start with activation. Activation is actually a common good starting place for most B2B software. Because usually B2B softwares are not designed to really get you to use quickly, historically.