It's so hard to sell productivity software, which I learned the hard way.
Bret TaylorHe saved OpenAI, invented the "Like" button, and built Google Maps: Bret Taylor (Sierra)
Productivity gains are pricing quicksand
Growth → Monetization & Pricing
If I give you a little monetary boost and reduce that monetary friction, I can actually causally change your ability to become successful, because I've given you a little bit more time to try that idea a little bit longer.
Archie AbramsHow Shopify Grows: Long-term Experiments, Absolute Metrics, and 100-Year Vision
I raised the price of the condo, included moving in two years of storage as part of the deal with the condo because it's the frictional coefficient and I increased sales over 30%.
Bob MoestaHow to find work you love | Bob Moesta (Jobs-to-be-Done co-creator, author of "Job Moves")