Nikita Bier

The thing I didn't realize as a product manager in a large tech company is there is very little product management that you do. They're mainly just writing documents and then being the team secretary and running around getting approvals, but products live and die in the pixels. You should be designing the hierarchy, the pixels, the flows, everything. That's on you.

Put live chat customer support in your app 24 hours a day. It sounds insane. It's like the whole point of tech is you don't need to do that. But then users get this white glove experience, and that eliminates another confounding variable.

You never want to walk away from an experiment or test and say, 'Well, maybe the execution was bad because it takes a lot of energy to mobilize a team to test something,' and you really want to make sure your tests actually provide signal.

I looked on the App Store and the number one app in the United States was an app called Sarahah, but the entire app was in Arabic, like the strongest signal that you could ever have that people want something.

Where people are trying to obtain a particular value and going through a very distortive process. If you can actually crystallize what their motivation is, you can have this kind of intense adoption.