Wartime leadership demands cultural surgery

I said, we need to become a wartime company. If we don't fight for this, we are dead.

Ultimately like 40% of the employees turned over during this period. Often the culture is set by a very small number of people, so it only took a quarter to really start to change the tenor of the conversations.

Tough times make companies, for a host of reasons. You're going to find out who the mercenaries are on the team, that are people that are there for the mission, versus they're there because they think this is going to be a quick road to riches.

You need a special type of person to be able to both operate within the existing structure and change the structure, to know when to use the system and to know when to fuck the system.