Customer success and marketing are basically the same thing. Both of them have to identify customer needs. They have to help the customers see your product as a solution to those needs. They need to remove friction from the process of getting value.
Functions must integrate, not coordinate
Leadership → Org Design
I think there's a lot of value plays in... So before we have a lot of disjointed teams. We have very clear engineering team, product team, but then there's a question of who should write eval? Who should own the metrics? And it turns out, eval, it's not a separate problem. It's a system problem because you need to look into different components, how they interact with each other.
Why don't we just have the best writers do everything? Why is UX writing a separate function? Because actually the emails, the app, the ads should all be one voice.
These weren't your sort of average designers. These were designers who were actually PMs as well... They were able to not just design but also do the PM part which is a big responsibility.
EM/PM pairs are peers and they generally have the same performance rating. And there's exceptions here... but generally hard situations are not situations where one person is obviously terrible.
For example, we thought we would need a bunch of product managers. It's turned out that actually if you don't have a product manager, I find that sometimes when you have a designer or a product manager, and let's say I'm an engineer, then when I have a problem, my default will be to delegate that to them.