Everything you do in marketing is very visible, and you're touching something that matters so deeply to the founding team. One bad ad breaks the trust really easily.
Raaz HerzbergBuilding Wiz: the fastest-growing startup in history
Founder relationships require exceptional trust and alignment
Leadership → Stakeholder Management
For the first couple months I'd say, that was all I tried to do. I think now Chris and I have some reps under our belt and the teams have some reps under their belts too, and that trust just starts to form.
Sachin MongaBuilding Substack | Sachin Monga (Substack, Facebook)
I think when to involve the founder CEO in a project is really important. I think you want to get the founder CEO really involved early on, especially if it's a big new project, to make sure that there's strategic buy-in... then I think at the very end you want them to really be bought in.
Noah WeissThe 10 traits of great PMs, AI, and Slack's approach to product
There was a sense that Brian assumed everybody else was going to work at the same pace and duration, and he still has this issue... his point of view is like, 'Hey, we're having a meeting in the office tonight at 10 o'clock, be there.'
Chip ConleyMastering product strategy and growing as a PM | Maggie Crowley (Toast, Drift, TripAdvisor)