Build on your unique strengths, not competitors'

Are the levers unique and differentiated to that particular team or company? If another team or company could build it better than this particular team or company, then it's probably not that differentiated.

What, as a company is your strategic strength and what's in your wheelhouse? If you don't have that muscle and then you're asking the company, the teams to essentially build it from the ground up, that's really, really difficult.

Really understanding why people love you and not forgetting to invest deeply in that core concept and then building everything around that.

What is your alpha? Why do people come to you? People come to Dropbox for simplicity, for how delightful it is, how easy it is to use.

When you invest in a new product, really go back to, what's the core of our advantage and how can that be something we leverage in delivering a really great product experience?

The real problem is people want to know what they're getting themselves into. We need to represent the homes a lot better... What's in your wheelhouse? So for example, Airbnb, we weren't that strong in operations.

How do we figure out what we want to be when we grow up versus what we currently aren't or wish that we were or see other players in the space being?