Lenny Distilled

Competition validates markets and sharpens execution

Strategy → Market Positioning

If you're the only one and no one else is working on it, you've got a problem, actually. You don't want to be the only one. You want to be in a competitive market.

Marc BenioffBehind the founder: Marc Benioff
Supporting

We received a gift from our competitors. They showed us that it's possible. Use your competition, know it, and take it, and set ambitious goals, and believe in yourself, and you can do amazing things.

Daniel LereyaDaniel Lereya
Supporting

Every single day, every single time somebody is pushing your code to production and you're releasing a feature or an enhancement, you are making the product better or you're making the product worse, but the products never remain same. So with every release that your competitor is making and every release that you're making, you are either making chess points, moves against them, positive points, or you're going negative.

Varun ParmarAn inside look at how Miro builds product
Nuanced

The success of a company is a direct relation of what the competition allows you to do. I feel like not many people talk about that, but in many cases in my professional career, and I've been at it for close to 24, 25 years, is that every single instance when I looked at a company accelerated their growth or there was a deceleration of growth, it was a direct relation to what the competition allowed you to do.

Varun ParmarAn inside look at how Miro builds product
With caveats

During existential threats, it's like when Nassim Taleb says, 'The only rational reaction is overreaction.' Unless you have a real viable reason to assume otherwise, you got to assume the disruptor is right and base your strategy on them playing an optimal game.

Casey WintersHow to sell your ideas and rise within your company
With caveats

Copying competition is like the fastest way to mediocrity because you'll never be a leader if you copied somebody else.

Elena Verna10 growth tactics that never work