Focus on strategy, not tactics

To undertake a strategy that you think will work, you've got to have a reason that it makes sense and that reason is derived from some source of power, some source of advantage.

How do you figure out your power? Start with asymmetries. In what way is my company different than other companies? What do we know that other people don't know? What do we possess that other people don't possess?

If two fighters are equally balanced, it's 50/50. For a strategy you need to exploit an asymmetry of some kind. You hear a little faster. Or they're a little... Something has to be different.

The business world only talks about tactics. The positional game is like, what is the territory on the map that you are taking? What role do you play? How much trust do you have of merchants? This is the positional game.

The ultimate is, it's like the ultimate weapon is the one you never use. The ultimate way to compete to win is to never actually be forced to compete.