Everything new starts as 10% of your time

I have found that approach very useful during planning... 60% of our time on incrementals... 30% I want to allocate towards big new initiatives... 10% I'd like us to allocate towards stability and infrastructure.

Ensure that you're not for a given time period planning for more than 10% of that execution period. And I think this is a really easy mistake to make... you end up just planning way too much and oftentimes you really don't know what's ahead until you've launched or learned something.

Taking a team off to the side, giving that team process freedom. They didn't want us distracted from the drag. When you're working on an existing product line, you get this cadence and it can become a mature cadence. Maybe people work in two weeks or one week now, but when you're working on something new, you need faster iteration loops.

Because we have operating principles of users first and being meticulous in our craft, we actually tend, all of our ways of building plans tend to be wired quite well around this idea that we're going to reserve enough time to really make the experience good.

Every quarter, give your head of sales a certain budget, whether it's story points or 10% of the pie chart. When you do this, things will radically change.