Goals need process, not just declaration

Winners and losers have the same goal. Goals by themselves are not enough, you have to have a process by which you follow up on the goals.

So the first is in setting team goals, no more than one step away from company goals. Don't let it get cascaded into oblivion.

For me, there are three things that really matter about a good OKR, and one is legibility. People look at it and understand what it is... I think actionability, I want OKR to inspire action... And the third one is authenticity, which is, does this actually, honestly depict what you're doing, what you're trying to do on a day-to-day basis?

So a pre-mortem, it's great only if you set up kill criteria. Commit to actions that you're going to take if you see those signals.