Keep your secret roadmap actually secret

We have what we think of as the public roadmap. This is basically what people have asked us for... It's not going to be a game changer in terms of winning against your competition. So we have a second roadmap which we think of as a secret roadmap.

The secret roadmap is things we never talk about publicly, never tell anybody about, and we announce them and just give them to users and see the effects.

Start preparing to sell your company from the moment you found it which is a weird thing because obviously, if you're starting a company, for most founders, they want it to be the next big thing, they're not starting it in order to sell it, but it's a good thing to have on your radar because you never know what the future holds.

We're like, 'Well, what do we do? We're going to put this out there. Everyone's going to have all these questions. They're probably going to be really skeptical, and we know it might be a total dumpster fire.'